Archive for May, 2006

DMOZ > Open Directory Project

Tuesday, May 30th, 2006

Our DMOZ listing for Callender Creates
We havent included the very long address, if you visit this page you will see that we are listed deep in the DMOZ directory.

DMOZ are known, like other directories to feed the search engines like Google with these links. And can increase your incoming links with some value.

DMOZ is and always has been a special case, heres why:

  1. It is free to get listed
  2. It’s the biggest open directory
  3. It is edited by humans>> Humans dont always follow a set pattern. Why one web site maybe listed and another isnt, isnt always clear. The bad press DMOZ gets by some other SEO’s and web types may be due to the amount of emails from people who submit their sites multiples times to DMOZ as well as spam. They are basically up to their necks!

Ways of getting listed in DMOZ

  • You can also get links from sites that are already listed there, but that’s not guaranteed.
  • Try not to submit again, just be patient, the spiderbots will come when they are ready.

Further reading

Here’s a good article on SEO Chat > Choosing the Right DMOZ Directory Category

Which search engines still use meta tag information..

Tuesday, May 30th, 2006

.. and which do not?

MSN has been shown to utilize both the keyword and description tags as part of their relevancy score to determine SERPs position.

Yahoo doesn’t use the keyword tags in their relevancy score as far as we can tell lately, but will use the description tag.

Google uses neither keyword or description tags in their relevancy score, and we believe, although this is a definite gray area, that Google disregards both of them in determining overall PageRank.

In the face of the changing search engine optimisation (SEO) industry, those SEOs that rely heavily on their meta keyword and descriptions tags are going to find that more and more they will be fairly disappointed in the effectiveness of optimised keyword and description tags.

In the not too distant future companies have to become aware that “content is king” is becoming more and more true everyday. You can still use MSN to catch your meta descriptions, but do not rely heavily on this for the other search engines.

This is the way that the search engine companies are moving, with this knowledge, at Callender Creates we apply this to our web sites and give you a genuine and ethical position in the search engine results pages (SERPs).

We do not over-optimise our pages, nor do we use black magic to get high listings as this usually means getting penalised by the search engines.

Microsoft Online Maps

Tuesday, May 30th, 2006

Microsoft has released it’s own version of online maps. Offering a different way of getting the information you require. Try this example of marine parade in Brighton.

Microsoft Online Maps

The service is free to use, and it has a mix of web 2.0 and Ajax on the site, making it quick to load and easy to navigate around.

We’re sure some companies will find it useful as well as for visitors and tourists to new areas.

Best Browser Testing Links

Wednesday, May 24th, 2006

Have you ever wondered what your site looks like in othe browsers?

Well, here’s your chance:

Just enter your URL (web address) into any of these web sites, and you get a image of how your web site looks in safari (macintosh) browsers, and also new and recent versions of windows browsers;

10 Tips on Writing the Living Web

Tuesday, May 23rd, 2006

A lot of our clients have no problems visuallising what they want from their new web sites, however this tends to be the easy part for them. The tricky part is getting the textual content (body copy) for the web site correct, and often the time alocated for this is underestimated.

Relax, to make this job easier we give you just what you’re looking for over at alistapart >> 10 Tips on Writing the Living Web

Colorblind Web Page Filter – web page testing

Tuesday, May 23rd, 2006

We found this brilliant Colorblind Web Page Filter on the web and have incorporated this as part of our testing our draft HTML designs, before launching our web sites.

Other testing procedures include:
  • Browser testing – does it display the same in all modern browsers?
  • Screen resoluton – does it display in 800 X 600, as well as 1280 x 1024?
  • Operating systems – how does it look here?
  • Accessibility testing – how do the access keys work, and how does it comply with the WAI guidelines?
  • CSS and Javascript – when these are turned off, can you still read the web page?
  • Spiderability - how does a search engine spider view the site, also good for predicting how text readers will cope with the page?
  • Images turned off - can you still navigate the site?
With all these tests we are confident we know our web code and web sites better. We work with the latest industry standards to make sure we comply with the latest accessibilty guidelines, as well as using web standards in our web code.Make sure yours is one of them too. Considering a new web site or a re design? Speak to Callender Creates today

Berlitz Brighton – redesign goes live!

Monday, May 22nd, 2006

We are pleased to announce the launch today of www.berlitz-brighton.co.uk.

This has been an exciting project to work on as the old site was using framesets and deprecated HTML. Both making the site a unfriendly experience for human users. As well as for search engines and from an accessibility point of view.

After an initial meeting where we listened to what Berlitz required from their new site, we provided a detialed site analysis of ways to improve the site. And strive to make the redesigned site accessible for all.

We have introduced web compliant code, using the guidelines given by the W3C. This makes the web site flexible in the way it is now compatible on all modern browsers, as well as future ones.

We have introduced access keys, and also a neat print style sheet for easier printing of the pages.

Learn more from out article at Creative Match

Let us know what you think. If you have any specific questions, contact us today.