Web 2.0 What It Means Today
After @media 2006, Internet world and AdobeLive! it is clear we have a better understaning of what Web 2.0 is.
Rather than a word which defines an application or new language it covers all new applications which now are becoming more and more web based. Compared to the traditional closed programs offered by Microsoft. New applications like Google Spreadsheets.
A rebalance of the mix of media types used today. These aim to not only give better results, but a better customer journey.
Web 2.0 is about a creation of tools that make things easier to do on the web.
Web 2.0 is about a faster response of user generated content, with increased flexibility.
Web 2.0 Flexibility like
- the mashups at www.allononemap.com
- community videos and sharing at www.youtube.com
- community travel sites like www.igoyougo.com
- and virtual tours over at www.lastminute.com
Using APIs and open source code is becoming easier and cheaper to develop web applications.
In summary, Web 2.0 is still in its early years. Sites like blogs, wikis and community web sites are becoming more common because of the tools on the sites for the visitors to use.
Not everyone knows what a Web 2.0 application looks like, however continuing use of these will lead to a differentiated service where people will tell other people about.
The best way of telling a Web 2.0 Web site apart from the others is by the logo www.web2logo.com
