Presentation by Daniel Appelquist of Vodafone

Vodafone: 191 million customer worldwide, and member of w3c mobile working group

Do users want the web on their mobile?

The answer is yes, due to:

1. The largest uptake of mobile web content in africa and developing countries
2. Creation of worldwide mobile web initiative

Leading to the mobile web best practices – which focus on the following:

1. designing for one web
2. rely on web standards
3. stay away from known hazards
4. be cautious of device implications
5. optimise navigation

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This was my first attendance at a Carson Summit conference, in its second year this two day affair promised to bring together a collective of world renowned speakers, to share information and ideas about building tomorrows web applications..

The event was in the upmarket surroundings of Kensington, around 600 delegates arrived in the rain for the two days fun, seminars and power networking!

The alternative title of the event should have been: ‘ways of bridging interaction between on and off line world‘.

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1. Professional-looking design will make the site more inviting and encourage the sense that you are a business they want to deal with.
2. Easy navigation will prevent visitors leaving the site due to not being able to locate the information they require. Ensure your calls-to-action are clearly seen.
3. Fast loading makes navigation even easier and avoids frustration.
4. Consistency of design and usability to ensure visitors feel comfortable as they go deeper into your site.
5. Effective searching mechanisms. If your site has one, makes sure it works quickly and efficiently.
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Exciting news regarding results of a National competition by Xchange team.

Jim Callender is the winner of the digital and media category for the Freelancer of the Year Award. He was awarded this at an event in London on 30th January 2007.

For more information on his thoughts, check out the blog post on his personal blog site at Jayonline.