After a great night with some leading agencies in London, here are the notes of the evening hosted by Chinwag.

The evening had 5 speakers, all from different areas of the digital market place.

• Marketing - Jon Bains - Co-Founder, Lateral
• User experience - Nikki Barton - Creative Director, CIMEX
• Agencies - Andy Hobsbawm - European Chairman, Agency.com & Co-Founder, Green Thing
• Advertising - Guy Phillipson - CEO, Internet Advertising Bureau
• Media Planner - Pete Robins - Co-Founder, Agenda21

A marketing look in the future for digital media. Based on what brand is all about rather than the bling of web 2.0.

User Experience:

• The mouse will be dead in 2012 > Replaced by multi-touch and gesture interfaces.
• A beginning of a new era of interface design.
• The primary device of the internet in 2012 will be the Mobile device

The mobile will be the first device for internet usage.

How do we do this in a limited number of pixel resolution, and with whose standards? The challenge still lays ahead.

Agency Perspective:

• Using more analytics for recommending next steps for client in digital campaigns, based on data and information captured.
• Traditional agencies will be catching up with digital competitors, due to cross marketing and outsourcing projects to experts in the field. This will lead to the marketing companies who choose to do this becoming more digitally motive.
• Digital PR will be BIG, lots of requests from clients in 2008. Digital PR versus Press, no compeition who will win this one.

Information is cheap, it’s becoming easier to be more creative

This entry was posted on Tuesday, January 22nd, 2008 at 12:09 pm and is filed under events, marketing, mobile, web 2.0, web services, web standards. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.