Callender Creates is our name

Creating useful web sites for everyone

Archive for June, 2008

Whats been going on..

Thursday, June 12th, 2008

Here are some recent successes at Callender Creates over the last couple of months that we think you should know about.

  • We’ve been accepted into The Guild of Accessible Web Designers (GAWDS) for our clean and well structured code. We have done this from the start of our business, so it’s nice to get recognition for this.
  • We have becomeBusiness link accredited suppliers. Where we are listed in the online directory which allows Local and National companies to contact us as a trusted and reliable company in Web Design and Development.
  • This website has been listed in no less than 10 CSS galleries for our recent web site relaunch and rebrand. We are proud to be sharing space on these sites with some other fantastic examples of web design and branding.
  • Finally, our company has been nominated by a long-term client for a Small Business Award for Sussex Business Awards. Watch this space!

Brands in an interactive world

Wednesday, June 11th, 2008

This post is regarding online brands, and accompany notes from Internet world which was a while back now, however it’s always a good free event to visit and see the big brands and startups represent themselves in a competitive marketplace on and off-line.

There were lots of seminars on search to content management, from hosting to email, some terrible powerpoint slides.

One particular highlight was Andy Hobsbawm’s (Agency.com) Keynote on “How people value brands and brands value people in an interactive world”.

Below are some quote and points from his Keynote:

  • Be a verb not a noun
  • Go with the flow
  • Be a guide not a gateekeeper

“Today ‘the virtualisation of everything’ is possible”

“A brand is not what you say it is, it’s what Google says it is”

“No place for brands to hide, as information flow to the consumer is so great on the internet”

“The internet is one big social network, email being the biggest tool for networking”

“Don’t assume customers don’t know anything nowadays, they now have the information by searching for the answer = information driven”

“Exploding connections on the web means that brands can’t be linear anymore”

Apples WWDC Need to Know

Tuesday, June 10th, 2008

The keynote of Apple’s Worldwide Developer Conference always creates a lot of buzz and hype surrounding Steve Job’s latest creation and tech. announcements, as they are renowned for their secrecy all bloggers can do before the event is make predictions which adds more excitement to the speculation.

Now we have time to calm down and review the real facts and services all focused around the iPhone and an emphasis on their mobile web technology:

  • iPhone 3G - Still way behind in camera technology, no video either, 3G put the phone one-to-two generations behind the equivalent Nokia products running High-Speed Downlink Packet Access (HSDPA) and a phone screen design that looks like it will scratch anytime.
  • Mobile Phone businesses - it will be interesting to see how 3G affects the real-world user experience of iPhone users and if data consumption will climb massively. How will the subsidised 3G handsets affect Apple’s and the carriers margins from their mobile business. Will they make the difference up in increased sales volumes instead?
  • MobileMe - sounds like service pack to fix the things currently wrong with .mac and a re-brand to hide the fact that its a service pack.
  • iPhone AppStore - O2 to Launch iPhone 3G in the UK on July 11 O2 today announced that the innovative iPhone 3G will be available in the UK on July 11 for free on selected O2 consumer and business tariffs and that it will also be available for Pay & Go customers. It wasn’t clear that will Apple have the regular upgrade as part of its business model as well as being a software application broker?
  • Enterprise - much was made of the support for Exchange server, what about Unix equivalents LDAP, IMAP etc?
  • iPhone SDK - there was nothing in the news around the software development kit that we hadn’t heard in March apart from how the iPhone’s ‘push’ API worked.

There’s good coverage of WWDC 2008 at the Guardian.