The keynote of Apple’s Worldwide Developer Conference always creates a lot of buzz and hype surrounding Steve Job’s latest creation and tech. announcements, as they are renowned for their secrecy all bloggers can do before the event is make predictions which adds more excitement to the speculation.

Now we have time to calm down and review the real facts and services all focused around the iPhone and an emphasis on their mobile web technology:

• iPhone 3G - Still way behind in camera technology, no video either, 3G put the phone one-to-two generations behind the equivalent Nokia products running High-Speed Downlink Packet Access (HSDPA) and a phone screen design that looks like it will scratch anytime.
• Mobile Phone businesses - it will be interesting to see how 3G affects the real-world user experience of iPhone users and if data consumption will climb massively. How will the subsidised 3G handsets affect Apple’s and the carriers margins from their mobile business. Will they make the difference up in increased sales volumes instead?
• MobileMe - sounds like service pack to fix the things currently wrong with .mac and a re-brand to hide the fact that its a service pack.
• iPhone AppStore - O2 to Launch iPhone 3G in the UK on July 11 O2 today announced that the innovative iPhone 3G will be available in the UK on July 11 for free on selected O2 consumer and business tariffs and that it will also be available for Pay & Go customers. It wasn’t clear that will Apple have the regular upgrade as part of its business model as well as being a software application broker?
• Enterprise - much was made of the support for Exchange server, what about Unix equivalents LDAP, IMAP etc?
• iPhone SDK - there was nothing in the news around the software development kit that we hadn’t heard in March apart from how the iPhone’s ‘push’ API worked.

There’s good coverage of WWDC 2008 at the Guardian.

This entry was posted on Tuesday, June 10th, 2008 at 10:12 am and is filed under apple, geek. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.