Our Web Site Redesign
With Web trends and technologies moving at a phenomenal rate recently, I feel the customer has a vast and often bewildering array of services offered to them. However, how do they know which one is best for them?
That is where our company can help, as well as complete rebranding with a web site redesign we have improved the message we are giving our new and existing clients. Making it easy for you to do business on the web, with our experience in web design and development often utilising new and emerging web technologies.
Our old site and logo was ‘oh so web 1.0′ which was created back in 2004 when the business was first launched. Often is the case with any online business, the content on the web site was too overwhelming to encourage a simple understanding of our services and background. We found this turned prospective customers off.
Today, it is our strategic aim to be transparent, open and clear about what how we can solve your customers tasks online, and create a memorable and satisfying experience at the same time. This is often something we can help you with even before the practical work begins.
The aims for our new web site
- Clearer Company message
- Improved branding
- Increase effectiveness of the web site as a marketing channel
- Users to spend more time on sites pages
- Improved usability and signposting
How will we measure success? By consistently reviewing our web analytics data. The launch of any web site is the first step and sometimes the simplest. It’s the continual reviewing of the site content, architecture and ease of use that requires finetuning throughout a websites lifecycle.
In the case of our web site, we have removed much of the old content from the previous site to show our talent as a agency that listens, and then carefully crafts usable online applications that clients and customers love.
Being based here in Brighton, the community aspect with this redesign was encouraged from the start, with critique on logo and web layout. Such as the comments that feature on these flickr images. We found this very helpful giving insight into what our peers, colleagues and friends thought. All very positive I’m pleased to say.
Since going live two weeks ago, our daily traffic has tripled as a result of the redesign and recent coverage over at the following CSS Galleries:
- csszone
- cssmoon
- cssstar
- css-lounge
- commandshift3
- cssdrive
- cssremix
- csselite.com
- webdesign-is-art.com
- cssflash.com
- cssclip.com
Please tell us what you think. We look forward to hearing from you.
