PageRank – a client guide
PageRank is a numerical calculation based on the numbers of links that exist to a site with absolutely no consideration as to their relevance and context for your site.
A part of our web site promotion services, a lot of our customers get worried when their sites drop PageRank, due to a new algorithm Google is ranking sites by usually.
Hopefully, this post should clear up the aspects of what you need else you need to be aware of in the current search marketplace.
PageRank is scored out of 10, and is measured by the relevancy of incoming links, site content and external links.
PageRank is, at best, a blunt geometric measure of the likely authority of a site, but frankly, it is the furthest thing from a real assessment of whether you have good link reputation. It is a red herring, let’s try to stop worrying about it.
To make real progress in SEO you must attend to:
- Visibility – the technical accessibility and structure of your content to
Google - Content – such that it is consistent with how your prospects actually search
- Reputation – do things that makes your site irresistible as a link target
for relevant sites
People spend lots of money that they are wasting every month on that poor linking building and other SEO old school services like submitting to search engines.
The way to get your site ranked high involved little effort, just plain old relevancy. 3 amazing links are better than 10,000 paid for / irrelevant ones. PageRank is great if used properly, along with word of mouth, when journalists write about the URL, make sure they drop the link in the online article or it’s completely useless to anyone.
Videos of the experts explaining current SEO ideas at PubCon:
Interview with Matt Cutt’s which covers these ideas and changes at Google.
Interview with Bruce Clay’s ideas on the future of SEO
