So, the Annual Geekfest in Austin Texas is almost upon us.

Just one look at the events calendar is enough to make any person nervous, with the amount of world renowned speakers and also some homegrown talent going over to share knowledge, hang out with friends and make new aquaintances.

How to maximise everyones time at SxSW08

This is how I can see the event working. After the initial check in for flight, and at the hotel. All delegates are required to register. This will be a good initial check to get a vibe for just how friendly and excitable everyone will be about the week ahead. Hopefully to spot some of the Brightoninan’s that will also be there.

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So 2007 was good for Business, here what happened at Callender Creates:

• Jim Callender was Awarded Freelancer of the Year. A very useful tool for gaining extra publicity and leading to fantastic networking opportunities at various UK events.
• Contributing writer for freelanceuk.com and The Insight Magazine. Insight’s distribution in the Brighton area is 20,000.
• Variety of interesting pitches for global projects either as main company, or collaborating with other local agencies
• Developing company and marketing services in the business communities of the South East UK and London
• Moved into new offices right in the heart of the North Laine
• Established team of 4, including designers, developers and programmers we are outsourcing work to
• Streamlining of work by using variety of online applications. Particularly, Google apps for your domain.
Established a full testing suite for testing web sites and applications. Including Mobile platofrms on Iphone, Symbian and PDA devices. Furthermore, html newsletter testing facilities for email marketing.
• Move from Windows based PC’s to Mac based system.
• Enjoyed a variety of work from consultancies employing our skills for web marketing and development review of web sites, full integration to CMS based systems and database apps

I’m certainly excited about the prospects for developing relationships with colleagues and other businesses in Brighton. Also reaching out to new clients with our new site which we aim to launch by easter this year.

Jim Callender

After reading ‘Getting things done‘, by David Allen, we have looked at the way we do our filing, improved our working practices by having more structured weekly reviews of what has happened, as well as what is coming soon.

A point which is always worth bearing in mind is the purpose of a project, or method of working.

Almost anything you are currently doing can be enhanced and strengthened by the value of thinking about ‘Why’, for example:
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