Link building refers to process building up a number of good quality and relevant links to a web site.

Why is link building important?

By getting carefully targeted traffic from related sites can lead to a natural, long-term increase in page impressions, with this comes increased conversions – where users either make a purchase or making contact with the company through the web site.

The result being increased awareness, visibility and credibility of your site. As well as link popularity and PageRank.

Extra links pointing to your site also obtains wider search engine exposure and helps the website get indexed by search engines.

Link building along with on site optimisation are the two factors which are vital to a
successful SEO campaign.

Tools for measuring the back links to your site

You will want to know how well your link building campaign is going, and how many links have been successful that you have submitted to other sites, and if your content is great other people would have blogged or posted links to your site as well.

With the tools below you can measure and adapt your link building campaign to work more successfully for you. Especially if you are paying for directory listings, you may find the low traffic you are getting from one site may be a complete waste of money.

• Google Analytics
• Google Link Operator – Where you type “link: www.yourwebsitename.com” to find out the number of links Google has found that are pointing to your site
• Yahoo Site Explorer Similar to Google Operator search, uses Yahoo’s cache instead – more comprehensive

Link building principles

• More inbound links (backlinks) to a page will increase your PageRank
• Link quality is important – one link from a high quality website may be better than 100 links from low quality ones
• Sites with on-page optimisation for a particular keyphrase are favoured by SEs

Use only ‘ethical’ search engine methods

When choosing a company to link building services make sure they use ethical techniques. As any ‘black hat’ or devious methods could violate Google’s Guidelines, Yahoo Guidelines or MSN’s Guidelines for search engine optimisation practices.

Link building Mind Map

The map below shows the methods you can use to build links to your site, as well as measure the success of them.

Instructions: Click and drag the map like a Google Map. You can expand or collapse the ‘nodes’ by clicking on the + or -, and also zoom in or out with the buttons at the bottom of the map.

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Small businesses lost 79,000 jobs in November, the largest decline in more than seven years (Source: ADP)

OK, so we cannot ignore statistics like that, and it just takes a visit to the City in London to find out something is wrong with the economy in this country.

Spending on Public Relations (PR), and advertising is the first to go from a companies budget before staff cuts, wage reductions – Are you noticing this yet if you are a digital company? Let’s look towards filling this gap by being creative and innovate:

Some of the best innovations are done during times of economic downturn

Innovation can be done cheaply, picture this – two geeks in a garage, wearing sweaters, trying to get an online experiment to work on an old macbook.

Innovation inspires, educates and entertains societies

That’s the amazing thing about being based in Brighton. It’s all about small groups of people working collaboratively at coworking locations across the city or at events like barcamp Brighton.

However, I want to think in terms of a revolution, rather than a downturn.

Revolutions are seen as ‘fundamental shifts’ in our lifestyle, and social interactions. They only happen usually once within our lifetime. Which lead to redefining what it needs to get the job done, and how people use these methods from a revolution.

As good things usually come out the end of revolutions like this, the Industrial revolution, the Internet revolution, now this financial revolution - we don’t actually know what will come out of this – I feel this is why a lot of people are worried.

I hope the ‘big R’ doesn’t mean that peoples creative taps are turned off. We are currently in a time of radical change, now is a chance to connect with people who you may not have done with before.

Stand out, put a sweater on and get down to a geek event near you!

After meeting one of the founders at this years SXSW I was intrigued to see how companies and customers participated together.

As part of our rebranding and new business aims we think this is a fantastic way for people to ask questions and comment on our services and products.

Get Satisfaction is a place where customers can get the most from the products they use, and where companies are encouraged to get real with their customers.

Check out our profile, why don’t you ask us a question whilst you’re there

We are pleased to offer our support to Plastic bag free Brighton. A new community campaign to bring together those of us who want to make Brighton plastic bag free.

Although we don’t tend to use too many bags in our web design and development services, we feel that by highlighting this cause we can help other people think about the environmental consequences of using the bags.

Learn more at www.plasticbagfreebrighton.co.uk

The site gives details of suppliers of plastic bag alternatives, as information becomes available (wholesale and retail) and facts and figures about the detrimental effects plastic bags are having on the environment.

On the site is a excellent video named ‘The amazing adventures of a plastic bag’ – a short film written, shot and edited by the children of Balfour Junior School, Brighton. Looking at the pollution in our city.

Together we can make Brighton and Hove the first plastic bag free city!