Notes from Internet World 2008, containing some useful statistics on email newsletter metrics.

This is still a valuable tool for reaching customers, and it is quite difficult to lose money in email marketing. The question is how to we measure the visitor statistics successfully. There are a number of US and UK companies that provide the mailout and reporting using spam filter friendly servers so a higher proportion of emails get delivered.

The mere fact that companies send emails to customers, regardless of the fact if they are opened or not leads to brand impact and awareness of the company and its services.
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We are pleased to be invited to sign up to the Company Customer Pact.

This reinforces the values with which we follow in our day to day working lives here. Particularly these two which are on the charter.

1. Be human. Use a respectful, conversational voice, avoid scripts and never use corporate doublespeak.
2. Demonstrate your good intentions by speaking plainly, earnestly and candidly with customers about problems that arise

We think things would be very confusing if we didn’t share our knowledge, issues and foster and long term reputation with the company.

We hope you think so too, voice your support in doing business like all the folks at CCPact, by signing up as well.

So, the Annual Geekfest in Austin Texas is almost upon us.

Just one look at the events calendar is enough to make any person nervous, with the amount of world renowned speakers and also some homegrown talent going over to share knowledge, hang out with friends and make new aquaintances.

How to maximise everyones time at SxSW08

This is how I can see the event working. After the initial check in for flight, and at the hotel. All delegates are required to register. This will be a good initial check to get a vibe for just how friendly and excitable everyone will be about the week ahead. Hopefully to spot some of the Brightoninan’s that will also be there.

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After a great night with some leading agencies in London, here are the notes of the evening hosted by Chinwag.

The evening had 5 speakers, all from different areas of the digital market place.

• Marketing - Jon Bains - Co-Founder, Lateral
• User experience - Nikki Barton - Creative Director, CIMEX
• Agencies - Andy Hobsbawm - European Chairman, Agency.com & Co-Founder, Green Thing
• Advertising - Guy Phillipson - CEO, Internet Advertising Bureau
• Media Planner - Pete Robins - Co-Founder, Agenda21

A marketing look in the future for digital media. Based on what brand is all about rather than the bling of web 2.0.

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