Believe it or not QR or Quick Repsonse codes have been around for a while now. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes.

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The creator intended the code to allow its contents to be decoded at high speed.

QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL.

You can use your phone to read QR codes by installing Kaywa Reader.

And make your own QR code like we have below on the same kaywa site.

QR code containing website link for callendercreates.com

An introduction to barcode scanning on youtube

After a great night with some leading agencies in London, here are the notes of the evening hosted by Chinwag.

The evening had 5 speakers, all from different areas of the digital market place.

• Marketing - Jon Bains – Co-Founder, Lateral
• User experience – Nikki Barton – Creative Director, CIMEX
• Agencies - Andy Hobsbawm – European Chairman, Agency.com & Co-Founder, Green Thing
• Advertising - Guy Phillipson – CEO, Internet Advertising Bureau
• Media Planner – Pete Robins – Co-Founder, Agenda21

A marketing look in the future for digital media. Based on what brand is all about rather than the bling of web 2.0.

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Presentation by Daniel Appelquist of Vodafone

Vodafone: 191 million customer worldwide, and member of w3c mobile working group

Do users want the web on their mobile?

The answer is yes, due to:

1. The largest uptake of mobile web content in africa and developing countries
2. Creation of worldwide mobile web initiative

Leading to the mobile web best practices – which focus on the following:

1. designing for one web
2. rely on web standards
3. stay away from known hazards
4. be cautious of device implications
5. optimise navigation

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