So heres a quick list of what you need to know about SxSw, or ‘What I wish I’d known before I arrived’, suitable for Newcomers and even ‘old timers’:

• Say Hello and speak to everyone, there may be some important people to meet, standing right next to you. Ask them ‘where are they from’ then you will be well on your way to exchanging contact details.
• Ditch the freebies, from your welcome bag – if you are lucky enough to get a platinum pass you will collect three bags, don’t worry there are recycling points in the conference centre for plastic paper and aluminium.
• Go to all the parties – Its a lot of fun, soak up the Texan atmosphere, make new contacts and drink the free beer
• Be Polite – You may just be sitting next to your all time web hero, or your next big client.

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After a recent trip to India I felt I had to blog about the work and detail that goes into making street and shop signs.

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