Google has a reputation for never completing a project. GMail has been around for five years but is yet to lose its “beta” tag. Docs, Calendar and many other Google services are still beta-products despite having evolved radically since their initial release.

The company’s reasoning for endless beta cycles has never been clearly explained, and Google always insisted the tag would be removed once the product was ready. I suspect Google’s motivation for beta tagging is a combination of:

• It reminded users that the web application was experimental and undergoing development.
• It lowered user expectations of early web systems and gave us a pleasant surprise to find fully-functional online products.
• Version numbers rarely have much meaning when applied to web applications and services. Unlike shrink-wrapped disk-distributed software, web solutions can be incrementally improved on a daily basis. Few people, other than the developers, will care if it’s version 7 or 57.

However, Google has finally recognised that the “beta” label has different connotations in the business world and it could be damaging their prospects. Many business users are put off because they associate the term with incomplete or untested software.

It is possible that other Google products will follow the example set by Chrome. The web browser had a beta period of just 100 days and is already at version 2, even though it was only released in September 2008. Could Google’s beta habit be over?

Has Google’s use of beta labels ever confused, or put off any of your clients?

With Web trends and technologies moving at a phenomenal rate recently, I feel the customer has a vast and often bewildering array of services offered to them. However, how do they know which one is best for them?

That is where our company can help, as well as complete rebranding with a web site redesign we have improved the message we are giving our new and existing clients. Making it easy for you to do business on the web, with our experience in web design and development often utilising new and emerging web technologies.
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This article I written originally for the Insight Guide – A monthly Lifestyle Magazine for readers in Brighton and surrounding areas. The article gives newcomers to mobile internet a reason to take its future seriously and look ahead to what’s coming soon on the mobile platform.

There is only one web, the principle of making the same information and services to users regardless of the way they access it. No doubt about it, the number of mobile devices we choose to interact with websites and online applications is increasing, comared to just desktop computers. Mobile will revolutionise they way we gather and intereact with information in the next 2 years, and this is using the mobile in your pocket, not just the iPhone.
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The latest event from Carsonified is The Future of Web Design, which was held in London this week. These are the notes from some of the speakers presentations.

The theme for the event focused on creative approaches for design:
The main ways for the speakers we by ‘changing your perspectives’ and ‘asking and collaborating with other people for ideas’.

Inspiration vs duplication – Often leads to designs being directly copied as its easier, but leads to abuse. How do we go about doing the right thing? By looking for elements that solve problems in intersting ways.

Inspiration. Takes practice and is never ending process. Lead to wealth of ideas that you can apply to web design

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We launched the Concordia International Volunteers in August.

Since then we have been getting great feedback from the charity based in Portslade.

Programme Manager, Fiona Taylor says:

The number of bookings has far exceeded out targets for this year, and it’s all thanks to the site review Callender Creates carried out, they executed the findings in the design and structure of the new site. Very Exciting.. We are just watching the traffic grow each month!

Site redesigns that are done well, are often regarded as switching a switch and letting all the visitors who could not understand the way to navigate around a site, and get the information they require.

In this instance, this has led to:

• Increase in number of bookings
• Increase in seo and accessibility
• With database work planned soon, to make searching and booking even easier online

We have used Google analytics and Crazy Egg to demonstrate to the client the actions and visitor journey on the site. We have explained also the way the pages are written can determine which pages the visitor clicks onto.

Check out the site at www.concordia-iye.org.uk

Brighton Digital Festival has evolved and grown each year, reflecting the industry it represents. Now in its third year, the Festival will be split into 3 separate themes embodying all elements of this vibrant industry.

We are really excited as it looks like a lot of thought has gone into the line up this year. Browsing the events calendar and you will see friends and colleagues running some excellent events.

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This is happening more an more often, sites from small businesses to large social networking portals.

Examples of recently hacked sites:

www.cssremix.com
www.designerstalk.com

Also a client had his site hacked by an employee who held the site to ransom.
The host, 123reg and the police were involved and both parties took the situation very seriously.

Most importantly, make sure your domain is LOCKED!
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