10 tips on writing the living web

When writing your web copy, who do you think of?

Many people struggle with content for their web site. They have problems visualising the brand message they want their articles to give.

The tricky part can be getting the correct tone and message for the web site content across to a prospective customer.

Web Vs. Print

What most web visitors do is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. – Steve Krug

Your web visitors are hunting for information or products. They make quick decisions without thinking.

Recommended Links

To guide you in becoming a stronger writer visit the links below –

Jim Callender

Since 2003, Callender Creates have been responsible for delivering high profile sites for a variety of Award Winning Design & Marketing Agencies. Our Strengths are in Front-End Development and Cutting Edge Web Technologies. Services include Web Consultancy, Strategy, UX, HTML5, CSS3, WordPress, and Magento. >> Need to Discuss your Next Digital Project? Contact Us