Brands in an interactive world

This post is regarding online brands, and accompany notes from Internet world which was a while back now, however it’s always a good free event to visit and see the big brands and startups represent themselves in a competitive marketplace on and off-line.

There were lots of seminars on search to content management, from hosting to email, some terrible powerpoint slides.

One particular highlight was Andy Hobsbawm’s ( Keynote on “How people value brands and brands value people in an interactive world”.

Below are some quote and points from his Keynote:

  • Be a verb not a noun
  • Go with the flow
  • Be a guide not a gateekeeper

“Today ‘the virtualisation of everything’ is possible”

“A brand is not what you say it is, it’s what Google says it is”

“No place for brands to hide, as information flow to the consumer is so great on the internet”

“The internet is one big social network, email being the biggest tool for networking”

“Don’t assume customers don’t know anything nowadays, they now have the information by searching for the answer = information driven”

“Exploding connections on the web means that brands can’t be linear anymore”

Jim Callender

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