Brands on Facebook & Twitter favoured by consumers
People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand’s product or recommend it to a friend, according to a new study by Chadwick Martin Bailey and iModerate Research Technologies.
The study of 1,500 consumers found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
The most popular reason people follow brands in social media is to receive discounts, but there were also many people who responded that they follow as a customer of the brand and to show their support of it.
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