Email marketing

  • How not to do email campaigns

    No text in this email makes it a simple decision for the user what to click The only text that can be seen, even if they decide to scroll, is the unsubscribe link. Users on small screen devices Smartphones like Blackberrys, Android or iPhone devices who are on the move won’t have the attention span… Read more »

  • 10 top tips for HTML email development

    From our recent partnership with Pure360 on email marketing, I was asked to expand on my notes from the class. So here they are. Whether you like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. An email campaign can boost a companies revenue by millions of… Read more »

  • Email Marketing Masterclass

    We are proud to be collaborating with local email marketing company Pure360 on a session at The Werks based on email marketing. Date -Thursday, August 21, 2008 Time – 6:30 PM – 8:30 PM Why are we doing this? As email marketing has fantastic results in terms of converting new and existing customers to buy… Read more »