We are pleased to announce that Jim Callender has been gained qualification as a Google Digital Garage Expert. Jim has completed the whole online course for certification from Google and IAB Europe.
The background behind this is Google plans to boost SMEs digital skills with ‘Digital Garage Academy‘ which has everything from search to social media, to help you grow your business or career.
The Academy syllabus trains students on how SMEs can use digital and mobile channels to target potential customers in their areas and internationally, as well as make use of video and social channels to reach and interact with customers.
“I’ve already started using the best practice skills, that I learnt from this course on SEO, social and marketing. With these up to date skills endorsed by Google I know that our clients websites will be working harder for their businesses 24×7”
Eileen Naughton, Google’s managing director for UK and Ireland, said the Academy is a way to provide SMEs and entrepreneurs with access to Google’s products and expertise to help their businesses become a “truly digitally savvy enterprise”.
“Fewer than 30 percent of SMEs in the UK have an effective online presence, so Google aims to nurture digital expertise among the other 70 percent to help them reach new customers, manage marketing expenses and use data-driven consumer insights to help their businessgrow,”
Learn more at Digital Garage