Recession? Get innovative!
Small businesses lost 79,000 jobs in November, the largest decline in more than seven years (Source: ADP)
OK, so we cannot ignore statistics like that, and it just takes a visit to the City in London to find out something is wrong with the economy in this country.
Spending on Public Relations (PR), and advertising is the first to go from a companies budget before staff cuts, wage reductions – Are you noticing this yet if you are a digital company? Let’s look towards filling this gap by being creative and innovate:
Some of the best innovations are done during times of economic downturn
Innovation can be done cheaply, picture this – two geeks in a garage, wearing sweaters, trying to get an online experiment to work on an old macbook.
Innovation inspires, educates and entertains societies
That’s the amazing thing about being based in Brighton. It’s all about small groups of people working collaboratively at coworking locations across the city or at events like barcamp Brighton.
However, I want to think in terms of a revolution, rather than a downturn.
Revolutions are seen as ‘fundamental shifts’ in our lifestyle, and social interactions. They only happen usually once within our lifetime. Which lead to redefining what it needs to get the job done, and how people use these methods from a revolution.
As good things usually come out the end of revolutions like this, the Industrial revolution, the Internet revolution, now this financial revolution – we don’t actually know what will come out of this – I feel this is why a lot of people are worried.
I hope the ‘big R’ doesn’t mean that peoples creative taps are turned off. We are currently in a time of radical change, now is a chance to connect with people who you may not have done with before.
Stand out, put a sweater on and get down to a geek event near you!
