From our recent partnership with Pure360 on email marketing, I was asked to expand on my notes from the class. So here they are. Whether you like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. An email campaign can boost a companies revenue by millions of… Read more »
We are proud to be collaborating with local email marketing company Pure360 on a session at The Werks based on email marketing. Date -Thursday, August 21, 2008 Time – 6:30 PM – 8:30 PM Why are we doing this? As email marketing has fantastic results in terms of converting new and existing customers to buy… Read more »
Notes from Internet World 2008, containing some useful statistics on email newsletter metrics. This is still a valuable tool for reaching customers, and it is quite difficult to lose money in email marketing. The question is how to we measure the visitor statistics successfully. There are a number of US and UK companies that provide… Read more »